We wanted De Luigi pasta to own a new place in the market. Our challenge was to make everything that we needed, happed to allow De Luigi to win grounds that were in the hands of competitors in other categories.

Be known as different from our competition for being a healthy and affordable

Being the top of mind of the pasta category in young people

Achieving the positioning and consideration of the brand in the moment of buy

New look, fresh flavor.

When it comes to food, consumers are very loyal, for that reason we thought: Instead of trying to take consumers that were loyal to other brands, why don’t we find new and fresh consumers. For them, we custom designed our product to fit their needs, based on the Big data.

And just like that, De Luigi, La Pasta por Naturaleza, was born.

The launch took place on traditional and digital platforms with a fresh and new approach all by the hand of our concept

We communicated the 
 benefits valued by our 
 target.

THE RESULTS

We built a custom product, with a campaign that was focused on our target’s favorite platforms to use. Our target responded in a very positive way.

Our results, to this day confirm that when you get to work with a brief that gives you opportunity and add Big data and creativity to that, you are able to obtain a really good campaign

1,890,410 views

Our commercial got 1,890,410 views in one month due to organic and paid effort

Facebook Interaction

In two months we surpassed our competition in facebook interactions, compromise and performance

91% more interaction

91% more interaction on FB than our competition

Instagram Interaction

642% more interaction on instagram that our competitors

FB profile grew 74%

organic growth At one month of being launched, our FB profile grew 74% because of high interaction.