To develop a personal digital platform where audiovisual content from a successful YouTuber could live, and create a user data base for the upcoming launch of her make up line.

Commercialize Yuya as a brand (Make up, Sedal, Ponds)

Not depending on Instagram, Facebook and YouTube to amplify her content

Being able to own a data base of all her fans worldwide

We put the fun in functionality

We developed a multifunctional web where you could upload graphic and audiovisual content in every digital format, plus she was able to do live streaming and interact with her fans and sell ad spaces in organically.

We also worked on a content and social media strategy to get it out there and achieve the most numbers of fans.

THE RESULTS

We were able to strengthen Yuya’s brand with her own digital asset where we could generate monthly income, plus we managed to create a data base of over half a million users. Thanks to the website, we capitalized the user data base through digital campaigns in her online store

1.2m Sales

Throughout the first 6 months we reached 1.2 m sales because of the efforts in commercialization on the platform

1 Million hits for launch

We got 1 million hits on the month of the launch, because of the communication and content strategy

120,000 fans

In the first livestream made, more than 120,000 fans logged in to watch, all over the world

500k Registrations

500 k registrations In the first month we were able to get 100,000 registrations to the data base, it currently goes up to 452,000

Commercialization in LATAM

Commercialization in Mexico and LATAM. Brands like cyzone, Samsonite, Kiut, Andrea

-30 Bounce Rate

We were able to maintain a very low bounce rate because of the constant creation of exclusive content on the site